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Our sponsorship activities

Gjensidige is a proud sponsor of sports and through our cooperation agreements, we want to highlight the pleasure and many positive aspects of doing sports. By doing so, we hope to motivate people to be physically active.

We sponsor both elite and recreational sport, and work with organisations that have a good reputation and the same values as we have.

Sponsorship is important to Gjensidige because it also has a valuable marketing effect and builds positive associations with the company, in addition to strengthening the internal culture and generating pride among our staff.

The Norwegian Handball Federation


Gjensidige sponsors the Norwegian Handball Federation, and we have been the main sponsor of the women’s handball team (‘Håndballjentene’) since 1991. We are also the title sponsor of the men's handball team’s (‘Håndballgutta’) annual international tournament, the Gjensidige Cup. Both teams are very popular among Norwegians, and we are proud to be associated with them.

Handball is Norway's second biggest team sport after football. The Norwegian Handball Federation has 135,000 members and 800 member clubs. In accordance with the sponsorship agreement, a part of the funding is earmarked for injury prevention work carried out by NHF.

Read more about Minihåndballjentene

The Norwegian Olympic and Paralympic Committee and Confederation of Sports (NIF) and Olympiatoppen

Gjensidige is one of the main partners of the Norwegian Olympic and Paralympic Committee and Confederation of Sports (NIF). NIF is the supreme body of Norway's largest popular movement with 2.1 million members. Its mantra is ‘The joy of sports for everyone’. Performance-oriented activities are conducted by the NIF’s elite sports division, Olympiatoppen. It is important to Gjensidige to support recreational and elite sports, and we are proud to sponsor an organisation that encourages physical activity among children, adolescents and adults through 11,532 clubs across Norway.

The Norwegian Athletics Association

Gjensidige is the main sponsor of the Norwegian Athletics Association, which is one of the country’s biggest sports associations with more than 76,000 members in 850 clubs. Together with the Norwegian Athletics Association, we want to improve people's physical health by providing great experiences linked to physical activity. The sponsorship will therefore focus on activities and projects that will motivate people of all ages to be physically active. We have for instance developed the app ‘Plogger’. The app is intended to be a health-promoting measure, but also contributes to keeping Norway tidy as it combines picking up rubbish with exercising. During Oslo Marathon 2018, we arranged – together with the organiser – our own ‘plogger’ run of 10 kilometres for both adults and children.

Some of the sponsorship funding to the Norwegian Athletics Association is earmarked for injury prevention measures, for instance teaching injury prevention exercise as part of the coach education programme and courses organised by the Norwegian Athletics Association and athletics clubs.

The Norwegian Ice Hockey Association

Gjensidige is the main sponsor of the Norwegian Ice Hockey Association (NIHF), which has 15,000 active members in 105 clubs. NIHF is affiliated to the Norwegian Confederation of Sports (NIF), and its main task is to organise ice hockey at both recreational and elite sport level.

NIHF shall manage, organise and be a driving force in the development of ice hockey in Norway, and also actively contribute to the development of the sport internationally. Norwegian ice hockey is in a period of positive development, with an improved reputation, increasing activity and improved facilities.

The NIHF's mantra is ‘The joys of ice hockey for the whole of Norway’. Our ambition is to develop the geographical distribution of the sport, to places in Norway that do not have rinks, but also to strengthen the sport in clubs and areas where it is already established.

The Norwegian Swimming Federation

Gjensidige is the main sponsor of the Norwegian Swimming Federation, which has 68,000 active members in 280 clubs. An important aim of the partnership agreement is to prevent drowning accidents by putting measures in place to ensure that as many people as possible learn to swim.

Norges Svømmeskole (the Norwegian swimming school) is the federation’s national plan for swimming instruction. It aims to ensure that the local swimming clubs and instructors around the country can provide swimming instruction of a high professional quality based on sound pedagogy and method. The instruction is based on national standards for which exercises must be mastered in order to become a capable swimmer. is the portal for registering for and managing the swimming courses. This service is developed and run by the Norwegian Swimming Federation, in cooperation with Gjensidige, and on behalf of all the clubs that run courses.

The Norwegian Swimming Federation works to ensure that everyone is given the opportunity to participate in swimming activities based on their wishes and needs. The federation aims to create positive values for individuals and society, and be a leading organisation in promoting swimming activities and life-saving. Its work shall be characterised by voluntariness, democracy, loyalty and equality. Its mantra is that ‘Swimming shall be the most flourishing sport in Norway’.

The Alliance of Individual Sports Federations

Gjensidige is the main sponsor of the Alliance of Individual Sports Federations (SFA), which consists of 15 small, medium and large individual sports federations covering a total 39 sports. Through this cooperation, we want to support recreational and elite sport in niche Norwegian sports.

SFA is Norway’s second biggest ‘individual sports federation’ with approx. 230,000 members in approx. 2,400 clubs across Norway. The alliance organises around 2,700 national and international tournaments. The aim of the Alliance of Individual Sports Federations is the following: ‘Together we shall develop and strengthen our individual sport federation's finances, visibility and activity in both elite and recreational sports in cooperation with NIF, public bodies and Norwegian business and industry.’

Read more about the different individual sports federations here

Reflective vests to kindergartens and schools

Gjensidige wants to help improve traffic safety for children and adolescents, and therefore sponsors reflective vests to kindergartens and schools free of charge.

We have two application periods during the year

  • 1 January to 1 March
  • 1 August to 1 October

Apply here