General Insurance Private

The Private Segment offers a wide range of general insurance products and services in the Norwegian private market. The products are sold mainly through own distribution channels. With loyal custo­mers and a strong brand Gjensidige is the market leader in the general insurance market for private customers.


Customer orientation and measures aimed at retaining customers were the main priorities in the segment in 2016 as well. Efforts
to increase digitalization of customer processes to satisfy the customers’ expectations have been central to us. At the same time, continuous work on the tariffs and improved customer and risk selection contributed to better quality in the customer portfolio, growth and good profitability.


In the Private segment we work all the time with measures aimed at retaining customers and improving the quality of all
customer processes. Improved availability, simplification of produ- cts and processes and more digitalisation are prioritised in order to support the Group’s financial targets and improve customer orientation. Competition is strong, both from established financial players and from some smaller niche players, but Gjensidige’s competitiveness in the Norwegian private market is still good.

Key figures Private

NOK million 2016 2015 2014
Earned premiums 8,291.38,152.38,124.1
Underwriting result 2.196.72,208.1 1,624.1 
Loss ratio (%)60.7 60.267.3
Cost ratio (%)12.8 12.712.7
Combined ratio (%)73.5 72.980.0

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