With a passionate enthusiast’s empathy and capacity for change, we will set new standards for customer orientation in the Nordic insurance industry – the Brand Strategy 2012
In Gjensidige, we are professional enthusiasts. Customers shall feel that we care about them, help them, make things easy for them and know them. We stand by our customers in good times and bad, and prove that we deserve their trust. This has given Gjensidige generations of satisfied customers, and it gives us our distinctive character.
Gjensidige’s passionate enthusiasts:
- are passionate about their work
- radiate positive energy
- are generous and caring towards colleagues and customers
- see solutions, take responsibility and get things done
- are good team players
- make a difference
During 2011 and 2012, Gjensidige’s employees took part in a process to define and express the company culture and identity. The term passionate enthusiast (ildsjel, in Norwegian), was found to encompass many of the characteristics of both individual employees and the company team spirit.