General Insurance Private

The Private segment offers a wide range of general insurance products and services in the Norwegian private market, both in property and accident and health insurance. The products are primarily sold through dedicated distribution channels, but also in cooperation with a number of partners. Loyal customers and a strong brand make Gjensidige market leader in the private general insurance market.


Customer orientation was the top priority in the Private segment in 2017. Work on further digitalising the customer processes to be able to meet customer expectations was in focus. We allowed car claims to be reported using a mobile application instead of the traditional claims report form on paper. The app can use image recognition to appraise the damage immediately, with the help of artificial intelligence. Continuous work on the tariffs, and improved customer and risk selection, contributed to growth, good profitability and increased quality in the customer portfolio.


Continuous work is carried out in the Private segment on measures aimed at customer retention and increased quality in all customer processes. Improved availability, simplification of products and processes and more digitalisation are prioritised in order to support the Group’s financial targets and improve customer orientation.

Competition is strong, both from established players and from some smaller niche players, but Gjensidige’s competitiveness in the Norwegian private market is still good.

Key figures Private

NOK million2017  2016 2015
Earned premiums 8,516.5 8,291.38,152.3
Underwriting result 2,200.0 2.196.72,208.1 
Loss ratio (%) 61.460.7 60.2
Cost ratio (%) 12.812.8 12.7
Combined ratio (%) 74.273.5 72.9

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Source market shares:

Finance Norway, based on written premiums 3rd quarter 2017