Customer orientation was the top priority in the Private segment in 2017. Work on further digitalising the customer processes to be able to meet customer expectations was in focus. We allowed car claims to be reported using a mobile application instead of the traditional claims report form on paper. The app can use image recognition to appraise the damage immediately, with the help of artificial intelligence. Continuous work on the tariffs, and improved customer and risk selection, contributed to growth, good profitability and increased quality in the customer portfolio.
General Insurance Private
The Private segment offers a wide range of general insurance products and services in the Norwegian private market, both in property and accident and health insurance. The products are primarily sold through dedicated distribution channels, but also in cooperation with a number of partners. Loyal customers and a strong brand make Gjensidige market leader in the private general insurance market.