Sales to affinity group customers in the general insurance business, the sale of car insurance and savings products were given high priority in 2017. Growth in lending was high, and loans to the Group’s general insurance customers accounted for 75 per cent of the bank’s lending volume at year-end.
Gjensidige Bank is an online bank that will contribute to the sale of a wide range of products to, and loyalty among, general insurance customers in the retail market in Norway. The bank offers housing loans, car financing, unsecured loans, credit cards, day-to-day banking services and savings products. Distribution largely takes place online, and customer service is available by phone, via chat and in Gjensidige’s financial offices. Car financing is also distributed through car dealers.